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About Us

Our doors opened Valentines Day 2005 and we have been in love with our little store ever since. You could say we have a 'deep fling' for this store, but thats a little too cheesy.  Founded by Malin and Kevin Doyle, just one year after moving from Stockholm, deepfling's purpose was to bring Scandinavian inspired jewelry and aesthetic to Southern California.  Malin used her knowledge of Scandinavian designers and vendors to source out unique and beautiful pieces from around the world that she was unable to find upon moving to the states. Since opening we have grown, moved, and taken on a new owner over the past few years.  Now located in Encinitas, deepfling offers a relaxing break to the commotion of downtown on the Pacific Coast Highway. Just walk into our clean, white aesthetic shop to find shelves and shelves of jewelry that you can try on and immediately you will feel the love invested in the store.  

At deepfling, we have something for everyone; big, small, delicate, chunky, gold, silver, colorful, you name it.  But most importantly, everything is of high quality and ethics. We are 100% committed to brands with a heart. That means we look carefully to source brands who use fair trade, brands with philanthropic causes, and brands that are lead and nickel free.  Because we care.  We also love to give back and participate within the community. So please, come by and say hello sometime!